Resume

Professional Experience

BEENE GARTER LLP
Marketing Coordinator | November 2019 – Current

  • Coordinated firm sponsorships and partnerships; designed advertisements and collateral
  • Researched and published industry-related content to the firm’s blog and social media accounts while optimizing content for search engines and pitching newsworthy events to local media outlets
  • Brainstormed and executed marketing campaigns through social media and email by driving leads to tailored website landing pages that measured traffic and conversions
  • Created and distributed a monthly e-newsletter and firm communications including COVID-19 updates
  • Developed proposals outlining fees and services for prospective and existing clients

PAWS WITH A CAUSE®
Communications & Events Coordinator | December 2018 – October 2019

  • Managed projects completed by external print and design vendors
  • Wrote and produced print publications and fundraising appeals
  • Developed Constant Contact email marketing campaigns and monthly e-newsletters
  • Created a variety of communications pieces ranging from event speeches, advocacy letters and donor stewardship materials

KEY ACHIEVEMENT:

  • Improved average email marketing open rates by 80 percent over a 90-day period

MUNSON HEALTHCARE FOUNDATIONS
Donor Outreach Coordinator | August 2017 – December 2018

  • Managed the Munson Healthcare Foundations Facebook channel
  • Coordinated digital aspects of Giving Tuesday campaigns, including a 2017 Facebook ads program that reached 13,000 people and an email marketing program with a 27.7 percent average open rate
  • Designed invitations, graphics and marketing collateral for a range of Foundations events
  • Updated Munson Healthcare Foundations webpages using CareTech and AVID content management systems and monitored website traffic and conversions using Siteimprove
  • Planned and executed a variety of email campaigns by writing copy, arranging graphics and building templates using Online Express
  • Served as staff liaison for the annual Holly Daze event by ensuring legal compliance, arranging print and graphic materials, writing solicitation letters and managing a committee of 13 community members

Foundation Intern | May 2017 – July 2017

  • Conducted interviews, filmed and edited video footage of employees to create a video series showcasing the impact of philanthropy to boost employee giving
  • Collaborated with Corporate Communications to create copy, photographs and video for social media
  • Wrote and edited copy for web using CareTech Content Management System
  • Conducted prospective donor research through Raiser’s Edge, Lexis Nexis and DonorSearch databases

KEY ACHIEVEMENTS:

  • Doubled Facebook page likes through engaging, organic written content and graphics
  • Coordinated a Giving Tuesday Facebook campaign in 2017 that reached over 13,000 people and an email marketing campaign that averaged a 27.7 percent open rate; Munson Healthcare Foundations’ 2017 Giving Tuesday campaign successfully raised approximately $40,000, nearly double the amount from the previous year, while the 2018 campaign raised more than $65,000
  • Increased proceeds from the 2018 Holly Daze event by 25 percent over 2017, with fewer attendees and auction items, while keeping CTRD at approximately $0.25

CENTRAL MICHIGAN UNIVERSITY – UNIVERSITY COMMUNICATIONS
Public Relations & Social Media Intern | May 2016 – May 2017

  • Conducted interviews and wrote copy for internal and external publications, including a feature story on 3-D printing which received coverage from more than 40 news outlets across the nation
  • Monitored and created content for social media using Sprout Social and Falcon Social to maintain brand image and increase audience engagement
  • Wrote press releases and news pitches to local and national journalists using Cision PR
  • Wrote speeches for university president and provost, delivered at commencement and award ceremonies
  • Collaborated with digital team to arrange photo, video and graphics for print, social media and web

KEY ACHIEVEMENT:

Education

CENTRAL MICHIGAN UNIVERSITY HONORS COLLEGE
Bachelor of Applied Arts | May 2017

Major: Integrative Public Relations
Minor(s): Leadership, Journalism

HOOTSUITE ACADEMY
Social Marketing Certification | Sept. 2018

HUBSPOT ACADEMY
Email Marketing Certification | August 2019

Organizational Memberships

PUBLIC RELATIONS SOCIETY OF AMERICA
Associate Member | Dec. 2018 – Current

ALPHA GAMMA DELTA
Young Alumnae Alliance Member | Oct. 2018 – 2019

Skills & Programs

Copywriting & Editing
Social Media Management
Internal Communications
Email Marketing
Adobe Creative Suite
Photography & Photo Editing
Web Development
Project Management
Raiser’s Edge Database
Event Planning