Resume

Professional Experience

MUNSON HEALTHCARE FOUNDATIONS
Charitable Giving Specialist, Direct Mail and Digital Outreach | October 2020 – Present

  • Managed Munson Healthcare Foundations website and social and digital channels, creating content and monitoring analytics
  • Developed the annual Giving Tuesday campaign and produced email marketing materials, Facebook content, advertisements, web pages, a press release, and more
  • Created fundraising email campaigns and general communications using Online Express, with over a 40 percent open rate on average
  • Designed invitations and marketing collateral for Foundations events and various needs
  • Coordinated printing needs and direct mail projects with local print vendors
  • Produced written content for a variety of direct mail appeals, advertisements, newsletters, media channels, and more
  • Served as staff liaison with the healthcare system’s marketing and corporate communications departments

KEY ACHIEVEMENTS:

  • Coordinated two Giving Tuesday campaigns, raising over $110,000 in 2020 and over $165,000 in 2021
  • Developed COVID-19 vaccination communications for donors of the healthcare system.
  • Served as a volunteer COVID-19 contact tracer with the Munson Healthcare Infection Prevention team

BEENE GARTER LLP
Marketing Coordinator | November 2019 – October 2020

  • Coordinated firm sponsorships and partnerships; designed advertisements and collateral
  • Researched and published industry-related content to the firm’s blog and social media accounts while optimizing content for search engines and pitching newsworthy events to local media outlets
  • Brainstormed and executed marketing campaigns through social media and email by driving leads to tailored website landing pages that measured traffic and conversions
  • Created and distributed a monthly e-newsletter and firm communications including COVID-19 updates
  • Developed proposals outlining fees and services for prospective and existing clients

PAWS WITH A CAUSE®
Communications & Events Coordinator | December 2018 – October 2019

  • Managed projects completed by external print and design vendors
  • Wrote and produced print publications and fundraising appeals
  • Developed Constant Contact email marketing campaigns and monthly e-newsletters
  • Created a variety of communications pieces ranging from event speeches, advocacy letters and donor stewardship materials

KEY ACHIEVEMENT:

  • Improved average email marketing open rates by 80 percent over a 90-day period

MUNSON HEALTHCARE FOUNDATIONS
Donor Outreach Coordinator | August 2017 – December 2018

  • Managed the Munson Healthcare Foundations Facebook channel
  • Coordinated digital aspects of Giving Tuesday campaigns, including a 2017 Facebook ads program that reached 13,000 people and an email marketing program with a 27.7 percent average open rate
  • Designed invitations, graphics and marketing collateral for a range of Foundations events
  • Updated Munson Healthcare Foundations webpages using CareTech and AVID content management systems and monitored website traffic and conversions using Siteimprove
  • Planned and executed a variety of email campaigns by writing copy, arranging graphics and building templates using Online Express
  • Served as staff liaison for the annual Holly Daze event by ensuring legal compliance, arranging print and graphic materials, writing solicitation letters and managing a committee of 13 community members

Foundation Intern | May 2017 – July 2017

  • Conducted interviews, filmed and edited video footage of employees to create a video series showcasing the impact of philanthropy to boost employee giving
  • Collaborated with Corporate Communications to create copy, photographs and video for social media
  • Wrote and edited copy for web using CareTech Content Management System
  • Conducted prospective donor research through Raiser’s Edge, Lexis Nexis and DonorSearch databases

KEY ACHIEVEMENTS:

  • Doubled Facebook page likes through engaging, organic written content and graphics
  • Coordinated a Giving Tuesday Facebook campaign in 2017 that reached over 13,000 people and an email marketing campaign that averaged a 27.7 percent open rate; Munson Healthcare Foundations’ 2017 Giving Tuesday campaign successfully raised approximately $40,000, nearly double the amount from the previous year, while the 2018 campaign raised more than $65,000
  • Increased proceeds from the 2018 Holly Daze event by 25 percent over 2017, with fewer attendees and auction items, while keeping CTRD at approximately $0.25

CENTRAL MICHIGAN UNIVERSITY – UNIVERSITY COMMUNICATIONS
Public Relations & Social Media Intern | May 2016 – May 2017

  • Conducted interviews and wrote copy for internal and external publications, including a feature story on 3-D printing which received coverage from more than 40 news outlets across the nation
  • Monitored and created content for social media using Sprout Social and Falcon Social to maintain brand image and increase audience engagement
  • Wrote press releases and news pitches to local and national journalists using Cision PR
  • Wrote speeches for university president and provost, delivered at commencement and award ceremonies
  • Collaborated with digital team to arrange photo, video and graphics for print, social media and web

KEY ACHIEVEMENT:

  • Wrote a feature story on 3-D printing that received coverage by People.com, MLive, NBC 25, TV 5, Yahoo! News, 3Dprint.com and more than 40 out-of-state news outlets

Education

CENTRAL MICHIGAN UNIVERSITY HONORS COLLEGE
Bachelor of Applied Arts

Major: Integrative Public Relations
Minor(s): Leadership, Journalism

Certifications

HUBSPOT ACADEMY
Email Marketing Certificate | Issued July 2022 – Expires August 2024

HOOTSUITE ACADEMY
Social Marketing Certification | Issued Sept. 2018 – No Expiration

Skills & Programs

Copywriting & Editing
Social Media Management
Internal Communications
Email Marketing
Adobe Creative Suite
Photography & Photo Editing
Web Development
Project Management
Hubspot
Raiser’s Edge
Salesforce
SiteImprove
Event Planning

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