Resume

Professional Experience

MUNSON HEALTHCARE FOUNDATIONS
Donor Outreach Coordinator | 2017 – 2018

  • Managed the Munson Healthcare Foundations Facebook channel
  • Coordinated digital aspects of Giving Tuesday campaigns, including a 2017 Facebook ads program that reached 13,000 people and an email marketing program with a 27.7 percent average open rate
  • Designed invitations, graphics and marketing collateral for a range of Foundations events
  • Updated Munson Healthcare Foundations webpages using CareTech and AVID content management systems and monitored website traffic and conversions using Siteimprove
  • Planned and executed a variety of email campaigns by writing copy, arranging graphics and building templates using Online Express
  • Served as staff liaison for the annual Holly Daze event by ensuring legal compliance, arranging print and graphic materials, writing solicitation letters and managing a committee of 13 community members

Foundation Intern | 2017

  • Conducted interviews, filmed and edited video footage of employees to create a video series showcasing the impact of philanthropy to boost employee giving
  • Collaborated with Corporate Communications to create copy, photographs and video for social media
  • Wrote and edited copy for web using CareTech Content Management System
  • Conducted prospective donor research through Raiser’s Edge, Lexis Nexis and DonorSearch databases

KEY ACHIEVEMENTS:

  • Doubled Facebook page likes through engaging, organic content and advocated for the organization’s first paid social budget
  • Coordinated a Giving Tuesday Facebook campaign in 2017 that reached over 13,000 people and an email marketing campaign that averaged a 27.7 percent open rate; Munson Healthcare Foundations’ 2017 Giving Tuesday campaign successfully raised approximately $40,000, nearly double the amount from the previous year, while the 2018 campaign raised more than $65,000
  • Increased proceeds from the 2018 Holly Daze event by 25 percent over 2017, with fewer attendees and auction items, while keeping CTRD at approximately $0.25

CENTRAL MICHIGAN UNIVERSITY – UNIVERSITY COMMUNICATIONS
Public Relations & Social Media Intern | 2016 – 2017

  • Conducted interviews and wrote copy for internal and external publications, including a feature story on 3-D printing which received coverage from more than 40 news outlets across the nation
  • Monitored and created content for social media using Sprout Social and Falcon Social to maintain brand image and increase audience engagement
  • Wrote press releases and news pitches to local and national journalists using Cision PR
  • Wrote speeches for university president and provost, delivered at commencement and award ceremonies
  • Collaborated with digital team to arrange photo, video and graphics for print, social media and web

KEY ACHIEVEMENT:

Education

CENTRAL MICHIGAN UNIVERSITY HONORS COLLEGE
Bachelor of Applied Arts | May 2017

Major: Integrative Public Relations
Minor(s): Leadership, Journalism

HOOTSUITE ACADEMY
Social Marketing Certification | Sept. 2018

Organizational Memberships

PUBLIC RELATIONS SOCIETY OF AMERICA
Associate Member | 2018 – Current

ALPHA GAMMA DELTA
Young Alumnae Alliance Member | 2018 – Current

Skills & Programs

Copywriting & Editing
Social Media Management
Internal Communications
Email Marketing
Adobe Creative Suite
Photography & Photo Editing
Web Development
Project Management
Raiser’s Edge Database
Event Planning

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